COLOR

Color is the earliest point from which HOGYE’s inquiry began. 

Working in the field of branding, color was an important element in shaping brand imagery, while also remaining a subject of enduring sensory interest.


Over time, this interest developed into a question:

Why are we drawn to certain colors, and why do we choose them?


This question became the starting point for exploring color in relation to human perception, cognition, and inner states.